Bruce Rasa is CEO and Founder of TekWear, LLC, based in Buford, Georgia. TekWear is an agricultural technology company focused on developing wearable technology solutions that provide value to farmers and their trusted partners around the world.
Bruce has 23 years of experience in developing and marketing innovative products, including product management and sales positions at IBM, NCR and the AGCO Corporation. He has conducted business in more than 15 countries and was awarded a patent on an IBM product that delivered $500 million in revenue. Bruce has a Bachelor of Science degree in Agriculture Economics from the University of Missouri and an MBA from the University of North Carolina.
Bruce got his first glimpse of an IBM Wearable Computer prototype in 2000, which marked the beginning of his journey in this emerging technology industry. In the spring of 2013, Bruce was selected as one of 8,000 Google Glass Explorers and was the first person to test the innovative new device on potential applications supporting global agriculture.
He has been a contributor for Successful Farming magazine, agriculture.com, Auburn University, and 4-H. In 2013, he shared Google Glass demos with more than 600 people from 22 countries, and collected market research based on participants’ observations. His family owns and operates Rasa Farms, a fifth generation, 3,500-acre farm in western Missouri that raises corn, soybeans, wheat, hay and cattle.