About AgVoice

AgVoice is a mobile voice-interaction service designed for food and agriculture professionals to capture insights on the go. Our service combines the learnings from more than 18 months of customer feedback and is live in on-site customer pilots.

By using proprietary analytics and processing of raw voice files including captured time stamps and location data, users can improve productivity and workflow management, increase documentation accuracy, and gain valuable insights to optimize the use of resources in crop and animal production for a sustainability and environmental impact.

AgVoice is designed for use across the food and agriculture ecosystem, including livestock and crop production, agronomy, animal health and wellness, and machinery repair.

The Team

Bruce Rasa

Bruce Rasa


“I want to bring the power of technology to the farms and ranches to solve simple problems, enabling ag professionals to produce healthy food for the needs of a growing global population.”

Bruce was raised in western Missouri, where his family actively farms over 3,500 acres. He has over 20 years of experience in tech leadership positions at IBM, NCR & AGCO. He led solution management and marketing teams for multi-billion dollar product lines. In a previous corporate role he launched and marketed a mobile service for remote management control and monitoring fleets of agriculture equipment from a smart phone or tablet. For TekWear, Bruce provides a vision which foresees increased use of hands-free enabled technology and powerful cloud data analytics within everyday farming and ranching operations for delivering expanded utility and continuous ease-of-use.

Bruce has a Bachelor of Science degree in Agriculture Economics from the University of Missouri and an MBA from the University of North Carolina.

John Swansey

John Swansey

Chief Design Officer and Co-Founder

The true measure of any technology is how it helps people to improve their lives and be more successful. This is the core belief that keeps me focused. We are breaking new ground with the use of voice input – getting direct feedback from users is instrumental to developing our service. You can see on their face when they realize the potential of our system to improve their work life.”

John Swansey, Co–founder and Chief Design Officer is responsible for engineering the total user experience. Formerly with IBM and Lenovo, he has had many hands-on and leadership design roles including Director of Design and User Experience.  He led design for a wide range of commercial and consumer electronics products, including many under the award-winning ThinkPad brand. A Harvard engineering graduate, John received a master’s degree from the Rhode Island School of Design, one of the world’s prominent design institutions. His work has been recognized internationally with over 45 design and innovation awards and 35 patents.  John will be creating, testing  and refining all aspects of the user experience for TekWear.

Aaron Gobin

Aaron Gobin

Chief Revenue Officer and Co-Founder

“My passion is for solving the critical connection between our customers and our technology innovation. Developing relationships with customers large and small with the mindset of truly understanding them is key to building lasting engagement. I enjoy visiting farm communities and meeting customers within global ag. Helping customers enhance their bottom-line and daily operational efficiency with our technology is the overall goal.”

Aaron Gobin is Chief Revenue Officer and Co-founder.  He spent more than a decade in corporate roles specializing in enterprise sales, creation of indirect channels, business development & program management.  His biggest customer was Walmart where he achieved a multi-million dollar revenue outcome. Aaron is TekWear’s key liaison with our large customers and business partners as we define our services, tailor them for the ag industry, and plan key metrics for measuring effectiveness and executing enhancements.

Aaron has a Bachelor of Science degree in economics from Florida State University.