The Team

Bruce Rasa


“I want to bring the power of technology to the farms and ranches to solve simple problems, enabling food and agriculture specialists and producers to grow healthy food for the needs of a growing global population.”

Bruce was raised in western Missouri, where his father and brother actively farm over 4,000 acres. He has over 20 years of experience in tech leadership positions at IBM, NCR & AGCO. He led solution management and marketing teams for multi-billion dollar product lines. In a previous corporate role he launched and marketed a mobile service for remote management control and monitoring fleets of agriculture equipment from a smart phone or tablet. For AgVoice, Bruce provides a vision which foresees increased use of hands-free enabled technology and powerful cloud data analytics within everyday farming and ranching operations for delivering expanded utility and continuous ease-of-use.

Bruce has a Bachelor of Science degree in Agriculture Economics from the University of Missouri and an MBA from the University of North Carolina.

John Swansey

Chief Design Officer and Co-Founder

“The true measure of any technology is how it helps people to improve their lives and be more successful. This is the core belief that keeps me focused. We are breaking new ground with the use of voice input – getting direct feedback from users is instrumental to developing our service. You can see on their face when they realize the potential of our system to improve their work life.”

John Swansey, Co–founder and Chief Design Officer is responsible for engineering the total user experience. Formerly with IBM and Lenovo, he has had many hands-on and leadership design roles including Director of Design and User Experience. He led design for a wide range of commercial and consumer electronics products, including many under the award-winning ThinkPad brand. A Harvard engineering graduate, John received a master’s degree from the Rhode Island School of Design, one of the world’s prominent design institutions. His work has been recognized internationally with over 45 design and innovation awards and 60 patents. John is creating, testing and refining all aspects of the user experience for AgVoice.

Aaron Gobin

Chief Revenue Officer and Co-Founder

“My passion is for solving the critical connection between our customers and our technology innovation. Developing relationships with customers large and small with the mindset of truly understanding them is key to building lasting engagement. I enjoy visiting farm communities and meeting customers within global ag. Helping customers enhance their bottom-line and daily operational efficiency with our technology is the overall goal.”

Aaron Gobin is Chief Revenue Officer and Co-founder. He spent more than a decade in corporate roles specializing in enterprise sales, creation of indirect channels, business development & program management. His biggest customer was Walmart where he achieved a multi-million dollar revenue outcome. Aaron is AgVoice’s key liaison with our large customers and business partners as we define our services, tailor them for the ag industry, and plan key metrics for measuring effectiveness and executing enhancements.

Aaron has a Bachelor of Science degree in economics from Florida State University.

Erick Kobres

CTO and Co-Founder

Erick Kobres, CTO and Co-Founder, has been leading software innovation for over two decades in the Travel, Financial, Hospitality and Retail sectors, at companies including NCR. He brings substantial experience as a CTO to AgVoice and understands the importance of the entire experience for consumer level solutions. With twenty-one software/solution development patents to his name, Erick is a proven innovator who leads AgVoice in the development of ground-breaking solutions for Food and Agriculture professionals. He also brings significant software startup experience to the team.

Our Company

TekWear Inc., the development company behind AgVoice, was founded in 2015 to explore the use of mobile technology to improve sustainability, productivity and accuracy of data capture in the agriculture/food supply chain. Through industry research and customer interviews, we have learned much about the need for information and the challenges agriculture professionals face in accurately capturing analyzing and using this data. Our passion is to pioneer and deliver best of class services to benefit customers in the food and agriculture industry, consumers and the world.